About
Wear Makeup With Purpose.
Isla Jade began with inspiration — the kind that comes from love and a vision for something better.
My niece, Izzy, was just beginning to explore her creative, confident, “baddie” side, and I wanted her to have makeup that supported her health and wellbeing while letting her express herself freely.
That wish led me to reimagine what makeup could be — transparent in its ingredients, intentional in its purpose, and kind to both people and the planet.
Out of that vision, Isla Jade was born — a conscious beauty brand where transparency meets purpose.
Because when we choose better for ourselves, we create a ripple of good for the world around us.
Isla Jade was born from love, purpose, and a vision of beauty that empowers without compromise.
When I looked at the makeup gifted to Izzy for birthdays, the ingredients shocked me — filled with synthetic dyes and chemicals I would never want on her skin.
What began as a wish to protect her has grown into a movement: to give women everywhere makeup they can trust — beauty that never makes you second-guess what’s on your skin.
But Isla Jade is about more than makeup. The ocean has always been my sanctuary, and through diving, I discovered the grace of sharks — ancient, often misunderstood beings vital to keeping our seas alive.
To honor them, 5% of every purchase supports Project Hiu, helping protect sharks and create sustainable livelihoods for coastal communities.
At Isla Jade, beauty is conscious, fearless, and filled with purpose.
Every lip gloss, every blush, every mascara is vegan, cruelty-free, and crafted with transparency — proudly free from synthetic dyes, fragrances, or parabens.
Because true beauty should uplift your confidence and create impact — for you, for the planet, and for the generations to come.
All Isla Jade products are formulated as cosmetics for external use only. We focus on conscious ingredients that enhance natural beauty and never make medical or therapeutic claims. Packaging may vary.
Izzy and I in Lake Tahoe, CA 2025